A grand announcement for a grand property. The announcement of Hotel Macklowe is expressed in grandeur with this large scale building banner spanning several floors.
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From simple to complex, this wrap break the norm and expectations of visual impact and detail. Given dimension, prominent display, and realistic look, it effectively announced the property soon to come.
The one-piece Sony Imax banner, measuring 40x125 feet, pushed the limits of both size and impact of NYC building banners.
Wrapping the length of the building, this hand-painted bridge speaks for artisan technique and clever fabrication. The later added sidewalk shed and signed marks the end of this buildings facade transformation with style.
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